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Nice review of Dirty Coast on the City's website.


Blake Haney and Patrick Brower, owners of Dirty Coast, know exactly what it means to be New Orleanians wherever they are. They should: they coined the phrase.

From neon Tokyo and the Great Wall of China, to crowded Moroccan markets and the dunes of the Sahara, people from all over the world are showing off their New Orleans pride, one Dirty Coast shirt at a time. Located on 5704 Magazine Street, steps away from Audubon Park, this intimate shop is making our New Orleans revival priority one in the ever expanding empire that is “Dirty Coast.”

T-shirts and other apparel line the walls of Dirty Coast. The pieces are colorful delights, sprinkled with traditional New Orleans iconography and garnished with subtle—and not so subtle—displays of humor, wit, and satire. Music gently resonates in the background while somewhere in the shop, someone finally catches the meaning of the t-shirt that has a “π” symbol made of crawfish on it, one of the city’s tastiest snacks, crawfish pie. The moment in itself is comedic nirvana. More than that, this moment is a very strong and distinctly “dirty” signal to New Orleanians and those who understand our culture that says, “You’re welcome here.”

In late 2005, mere months after Hurricane Katrina, Haney and Brower returned to New Orleans to help restore the communities damaged by the effects of the storm. During an evening outing, Haney proposed the idea of getting New Orleanians excited and buzzing about the recovery and the prospect of returning to New Orleans by creating and selling merchandise that was both cool and instantly recognizable by citizens displaced by the storm. Without hesitation, Brower joined forces with Haney, and the rest is history, the rest is Dirty Coast.

Since then, the Dirty Coast name has grown considerably, becoming one of the most visible symbols of our New Orleans recovery. Haney and Brower would go from selling t-shirts out of the trunks of their cars in January 2006, to eventually purchasing the current Magazine Street location in August 2007.

“We’ve always loved this city,” said Brower. “We have to make the best of what we have.”
Haney and Brower have one simple approach and goal for Dirty Coast: “Spread love, respect, and pride for New Orleans.” With thousands of t-shirts sold and over a million stickers printed and distributed and plans to expand, it’s hard to argue that this dynamic duo isn’t chasing and achieving their cause. This Booming Business, turned cultural icon, turned symbol of our recovery is sure to spread New Orleans pride to people all over the world.

For more contact Dirty Coast, please dial (504) 324-3745 or visit www.dirtycoast.com

March 30, 2009 in Dirty Coast | Permalink


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