SXSW Day 2: Social Responsibility and Design

* intro

* making things cool AND accessible

* empower people and deal with the issue of People.  Design for Humans.

* who's responsible for the waste of time, energy and patience?

* technology is stressign us out.

* iWant_something _else (iPod)

* programs and platforms don't work the same way.

* check out processes not designed well

* why "clear" buttons on forms?

* why Start button turns off the PC?

* new technologies created to fix broken technologies, etc. etc.

* "change the way you look at things and the things you look at change."

* don't accept the failures of design. grassroots design activism. demand change and start with the small things.  demand of your team, your clients, yourself.

* think like your User.

* stay from visuals.  write first, play, explain, then design.

* we all think we are doing great work.

* "the unfinished revolution" book

* technology should be a utility (like water, electricity). More than useful but people need and want.

* technology should be simple.

* technology should be ubiquitous

* review Maslow Triangle of Needs:
http://chiron.valdosta.edu/whuitt/col/regsys/maslow.html

* there can be a balance of Accessible, Design, Interactive

* Flash can be accessible

* IDEA '97 : disabled students put into mainstream.  but mainstream does not deal with the accessibility all the time.

* technology can level the playing field for disabled users.  they need it to help them get upper hand.

* not just a business case, a human case -> sell corporate responsibilty. or do we have to rely on the Law. Or just do it stealth.

* those who are interested in accessibility, who are socially conscious, don't know how to make accessible.